Optical business
I feel there is one business that is probably recession resistant. This is health care business. Recession or no recession, health is something that is not effected by economic times. We are bound to fall ill and we will always need medicines or health care devices. Let us look at the business of eyeframes and eyeglasses. If you notice most of the work nowadays depend on the visual devices that emit light rays. We do most of our work on computer and the screens emit light rays, we depend on TV news for business, on soap operas etc. on TV for entertainment and even cell phones that have bright screens nowadays. Not only that, even camera’s have turned digital with LCD screens, digital frames and many other devices. The list is endless. Due to these technological advancements, our eyes are getting more and more stressed. Now, do you see the opportunity in optical business ? There is a very successful online optical business run by Zenni. They manufacture eyeglasses with stylish frames. They sell these directly to consumers through their website. This helps them to reduce their overheads since they do not need to open various shops. Also, the cost of middlemen is cut. Recently, they were featured by New York Times in one of their articles on their website.
